
Better Radio Websites
The podcast for radio professionals who want to see their website generate more traffic and revenue. Each week your host, Jim Sherwood, and his special guests give you time-tested tips and secret tricks to ensure your radio station dominates digital in your market.

How Radio Should Respond to the Digital Revenue Shift
Feb 10, 2025 Website
For the first time in history, digital ad revenue will surpass traditional media. Local digital advertising is projected to hit $89 billion, overtaking traditional media at $82 billion. So, what...

How Radio Stations Can Win with QR Codes
Feb 03, 2025 Website
QR codes have exploded in popularity, and smart radio stations are using them to boost digital engagement, increase app downloads, and drive website traffic. From billboards to event signage, QR...

Routine Content Audits Boost Your Radio Website Engagement
Jan 27, 2025 Website
In this episode, we explore why waiting a full year to audit your station’s website can cost you listeners, advertisers, and credibility. From discovering that your stream might be offline to...

Best Practices for Using AI-Generated Images on Your Radio Station Website
Jan 20, 2025 Website
AI-generated images can inject fresh, modern visuals into your radio station website—and help you avoid the high costs of stock photos. But with that convenience comes responsibility. In this...

How Local Content Builds Radio Revenue & Engagement
Jan 13, 2025 Website
If you're scratching your head trying to uncover how to generate additional revenue and engagement with your station website, local content is the answer. For more detailed show notes, visit...

Top Online New Year’s Resolutions Most Radio Stations Break
Jan 06, 2025 Website
New Year, Same Struggles? Every January, radio stations set ambitious online goals, but how many of them actually stick? In this episode, we’re breaking down the "Top 10 Online New Year’s...

Get More Engagement by Going Hyperlocal
Dec 30, 2024 Website
Making local news a main highlight of radio station websites has been our goal since we started ten years ago. Many of our clients have grown their revenue by offering a local news website in...

Using AI to Create Website Content with Pete Pachal (Best Of)
Dec 23, 2024 Website
Pete Pachal is a seasoned journalist and media executive with over two decades of experience in technology and artificial intelligence. He has led AI initiatives at CoinDesk and held senior...

Prioritizing Your Radio Station Website
Dec 16, 2024 Website
As we wind down 2024, we're looking back at the best episodes of 2024. If you haven't, please go back and check out our previous episodes. This is one of our favorites. According to...

Showcasing Your Radio Station’s Unique Strengths
Dec 09, 2024 Website
Every radio station has a unique identity that sets it apart—whether it’s being the go-to source for severe weather coverage, supporting local causes like animal welfare or veterans, or...

Click-Worthy Post and Page Titles that Boost Traffic
Dec 02, 2024 Website
Creating engaging post and page titles is a skill every radio station website should master. Titles are the first thing your audience sees in search results, and they’re the gateway to capturing...

Crafting the Perfect Homepage for Your Radio Station Website
Nov 25, 2024 Website
Imagine walking into a store that sells everything from candles to car parts, but nothing is organized. Overwhelming, right? Now picture a radio station homepage just as cluttered—or worse, one...