Better Radio Websites
The podcast for radio professionals who want to see their website generate more traffic and revenue. Each week your host, Jim Sherwood, and his special guests give you time-tested tips and secret tricks to ensure your radio station dominates digital in your market.
Metrics that Matter: Mobile App
Jan 19, 2026 Website
Your station’s app might have thousands of downloads—but if hardly anyone is using it, what’s the real return?In this final episode of the Metrics That Matter series, we break down why...
Metrics That Matter: Social Media
Jan 12, 2026 Website
Your station might have thousands of followers on Facebook or Instagram… but if no one’s engaging with your posts, those numbers may be doing more harm than good.In this episode, we...
Metrics That Matter – Your Newsletter
Jan 05, 2026 Website
Your newsletter might have thousands of subscribers—but if barely anyone is opening or clicking, are you really getting results?In this episode, we dig into why open rates, click-throughs,...
The Metrics that Matter: Your Website
Dec 29, 2025 Website
Are you tracking the right numbers on your station’s website—or just the ones that look good on paper?In this episode, we kick off our Metrics That Matter series by focusing on...
Podcast Your Radio Newscasts
Dec 15, 2025 Website
Are you making the most of your morning newscasts?In this episode, we highlight an easy, high-impact strategy used by BreezyNews.com—turning their daily newscasts into a podcast. With just...
A “Year in Review” Page to Boost Engagement and Sponsorships
Dec 08, 2025 Website
In this episode, we share how to create a “Year in Review” feature page that boosts your radio station website traffic, increases engagement, and opens new sponsorship opportunities before the...
Treat Content As Your Product – Not Just Radio
Nov 24, 2025 Website
If it feels like the job has changed… it’s because it has. Radio isn’t only audio anymore—it’s blogs, video clips, podcasts, reels, and everything your audience consumes between songs....
Get More Traffic with Push Notifications
Nov 17, 2025 Website
Push notifications might look like text messages—but they’re actually one of the most powerful tools in your station’s digital toolkit. While social media buries your posts in algorithm soup,...
More Local for More Clicks, Loyalty, and Profit
Nov 10, 2025 Website
If you're chasing more website traffic, better SEO, and deeper community ties, local content is the answer. In this episode, we’re breaking down why it works—and how you can do more of it...
Radio Apps Should Do More than Stream!
Nov 03, 2025 Website
Today’s radio listeners are constantly connected—and mostly through their phones. If your station doesn’t have a mobile app, or if it’s just a basic stream player, you’re likely missing...
Fix Your Empty Contest Pages
Oct 13, 2025 Website
When listeners click your station’s Contests page, what do they find? If the answer is “nothing,” you might be doing more damage than you think.In this episode of Better Radio...
5 Social Media Goals Every Radio Station Should Set
Sep 29, 2025 Website
Are you training your listeners to follow your station—or just follow Facebook? Social media is valuable, but if it’s not driving people back to your station’s website, you’re...
