Better Radio Websites

The podcast for radio professionals who want to see their website generate more traffic and revenue. Each week your host, Jim Sherwood, and his special guests give you time-tested tips and secret tricks to ensure your radio station dominates digital in your market.

Why Does My Station Website Struggle to Attract Traffic and Sales?

Dec 04, 2023 Website
Today, we're diving deep into a common concern that radio station owners and managers have - why their station website needs to catch up in traffic and sales. We’ve always believed that a...

Competitive SEO: Outranking Your Rivals

Nov 27, 2023 Website
Competitive SEO is for authors who want to see their content thrive. Let’s use a specific news post example that you and a competing radio, TV station, or newspaper break simultaneously. The...

Strategies for Keeping Your No-Staff Radio Website Engaging

Nov 20, 2023 Website
No matter what business you’re in, keeping your website fresh and engaging is crucial to ensure returning visitors. We talk to radio stations of all sizes, including those as small as the owner...

Out with the Old: How Content Pruning Boosts Your SEO

Nov 06, 2023 Website
The idea of more content equating to better SEO is no longer valid.  Storing years of old news stories and blog posts could be hurting your website.  Today, we’ll explain how pruning your site...

Turning Your Radio Station Website into a Revenue-Generating Machine

Oct 30, 2023 Website
Your radio station website can produce a goldmine of revenue if you think outside the typical banner ad box.  Today, we’ll uncover practical ways to generate revenue with your website beyond...

Why Radio Stations Fail at Homepages: A Guide to Doing Them Right

Oct 23, 2023 Website
Ever since the first radio station website, there have been arguments on what should be included on the homepage. Some believe that everything the station is doing should be included since the...

Radio Station Website Solutions: How to Choose the Right Path

Oct 16, 2023 Website
Are you looking to do something different with your radio stationwebsite?  Or are you just starting out and finally realizing the importance of an active online presence?  For more...

Your Radio Station Website Report Card: Does Your Site Make the Grade?

Oct 09, 2023 Website
For more detailed show notes, visit Read more.

Streaming Your Station to Amazon Fire and Roku Smart TVs

Oct 02, 2023 Website
This past week, I attended the Mississippi Association of Broadcasters annual conference in Natchez, Mississippi, and had the opportunity to meet and talk to Jim Bob Allgood with Midsouth...

Two Must-Have Objectives for Your Radio Station’s Website

Sep 25, 2023 Website
With so many digital options available to broadcasters, focusing on what’s essential may be difficult.  Obviously, your website is super important.  Today, we discuss the two must-have...

Which is Better? "Advertise with Us" Page or Entire Website?

Sep 18, 2023 Website
One of the most valuable pages on your radio station website is the “Advertise with Us” page.  Is your page doing its job bringing in more customers?  Today, we’ll talk about some best...