Better Radio Websites
The podcast for radio professionals who want to see their website generate more traffic and revenue. Each week your host, Jim Sherwood, and his special guests give you time-tested tips and secret tricks to ensure your radio station dominates digital in your market.
A “Year in Review” Page to Boost Engagement and Sponsorships
Dec 08, 2025 Website
In this episode, we share how to create a “Year in Review” feature page that boosts your radio station website traffic, increases engagement, and opens new sponsorship opportunities before the...
Treat Content As Your Product – Not Just Radio
Nov 24, 2025 Website
If it feels like the job has changed… it’s because it has. Radio isn’t only audio anymore—it’s blogs, video clips, podcasts, reels, and everything your audience consumes between songs....
Get More Traffic with Push Notifications
Nov 17, 2025 Website
Push notifications might look like text messages—but they’re actually one of the most powerful tools in your station’s digital toolkit. While social media buries your posts in algorithm soup,...
More Local for More Clicks, Loyalty, and Profit
Nov 10, 2025 Website
If you're chasing more website traffic, better SEO, and deeper community ties, local content is the answer. In this episode, we’re breaking down why it works—and how you can do more of it...
Radio Apps Should Do More than Stream!
Nov 03, 2025 Website
Today’s radio listeners are constantly connected—and mostly through their phones. If your station doesn’t have a mobile app, or if it’s just a basic stream player, you’re likely missing...
Is Your Station Website Ready for AI Browsers
Oct 27, 2025 Website
The homepage is no longer your audience’s first stop. AI-first browsers like ChatGPT Atlas and Perplexity Comet are rewriting how people discover information online. Instead of clicking through...
Fix Your Empty Contest Pages
Oct 13, 2025 Website
When listeners click your station’s Contests page, what do they find? If the answer is “nothing,” you might be doing more damage than you think.In this episode of Better Radio...
Stop Using “Under Construction” Pages
Oct 06, 2025 Website
If your radio station’s website still has an “Under Construction” page—or worse, a dead-end link with no content—you’re sending a message you didn’t mean to. And it’s not a good...
5 Social Media Goals Every Radio Station Should Set
Sep 29, 2025 Website
Are you training your listeners to follow your station—or just follow Facebook? Social media is valuable, but if it’s not driving people back to your station’s website, you’re...
How Stations Can Win Online without News
Sep 22, 2025 Website
What happens when being the “local news hub” just isn’t realistic for your radio station? Maybe you don’t have the staff. Maybe a competitor already dominates that lane. Or maybe your...
How Many Banner Ads are Ideal for a Radio Station Homepage?
Sep 08, 2025 Website
How many banner ads should really live on your radio station’s homepage? That question came up during the Texas Association of Broadcasters conference when Radio Update’s Andy Meadows asked me...
The Secret Shopper Strategy for a Better Website
Aug 18, 2025 Website
When’s the last time you explored your own station’s website like a first-time visitor—or a curious competitor? In this episode, we slip into detective mode and show you how to “secret...
