Better Radio Websites

The podcast for radio professionals who want to see their website generate more traffic and revenue. Each week your host, Jim Sherwood, and his special guests give you time-tested tips and secret tricks to ensure your radio station dominates digital in your market.

4 Ways to Harness AI for Amazing Website Content

Jun 05, 2023 Website
Today, we’ll give four ways that you can harness AI to assist you in creating amazing content for your radio station website.  For more detailed show notes, visit

7 Ways to Optimize Your Newsletter Signup for Maximum Subscribers

May 29, 2023 Website
E-mail newsletters remain a valuable tool for radio stations to connect with their audience, promote shows and listening, and drive engagement with your station website. However, getting people to...

Banner Ad Design Best Practices & Pitfalls to Avoid

May 22, 2023 Website
Banner ads are still a great way for your clients to promote their business or product.  Today we’ll talk about how to create a compelling and impactful banner ad that captures attention,...

Single Website or Multiple Station Websites?

Apr 10, 2023 Website
If you own or manage several radio stations, you may wonder whether combining all stations into one website or keeping them separate isbetter. Today, we’ll cover the advantages and disadvantages...

Selling Your Radio Station Website

Mar 27, 2023 Website
The two most-often asked questions we get are "how do we start selling our radio station website" and "how much should we sell website ads for". The answer is always the same -...

How Author Bios Can Help Engagement & SEO

Mar 13, 2023 Website
Content author bios are seldom discussed but they can get important and the content game goes on.  With the rise of automated-generated content, it’s becoming more difficult to determine...

How a Website Usability Test Can Help You Generate More Revenue

Feb 27, 2023 Website
I’ve been eager to introduce you to today’s special guest. Elizabeth Pampalone is a Marketing Minimalist, Award Winning International Speaker, and Podcaster.  She’s developed proven...

Protecting Your Station Website from Image Copyright Claims

Jan 16, 2023 Website
For more detailed show notes, visit: